Johnson City TN Home Specialist: DEAR SELLERS - WE'RE NOT ALL ALIKE


PLEASE GIVE ME A CHANCE TO EXPLAIN - WE'RE NOT ALL ALIKE.    I called you because the sign said "FOR SALE BY OWNER" and ithe house  looked like it could be charming with a little work on the yard.   I had to walk to the sign to copy the phone number, but I like houses with charm and I appreciate the challenge of selling a house on a busy street.

I was just turning down the side road on the way to meet another homeowner.  You live at the edge of an area where I really enjoy working.   I meant to go home to find out more about your property - check tax records and the MLS to see if it had been on the market previously, since that does happen sometimes.   Other things came up and I hadn't done that when you called a couple of days later. 

Your first question was, "Are you asking for yourself?"  I'm big on charm and at another time might have said "Yes," but not at this time.  I explained that I wanted to know more about the house - the price, bedrooms, baths, etc., and that I wasn't looking for myself.   I'd identified myself as an agentin the message, and as soon as I said that again,  you said , "I've had enough of real estate agents and won't do that again."  You'd clearly had a tough time and were disillusioned.    I asked if I could check the MLS and get back to you.

I checked.  No wonder you're down on agents!   It's been on the market three times over the last few years, for months each time, and the listings had had only minimal pictures, very brief descriptions,  obvious inaccuracies and incomplete information.   Rather than criticize my colleagues, I'm sending you the previous listings so you can see how it came up for buyers and agents.   I'm also sending a couple of MLS printouts of mine so you can see what kind of detail and pictures can be shown. 

That's only the very first step in marketing, and you deserved more than you got.   There's so much I want to tell you - more important, to show you - about how a property can be presented.    As soon as you're settled there and have internet access, there's a lot I want to show you.   In the meantime, I'm putting a package in the mail.  

When we talk again, I'll tell you a neat serendipity story about the other owner I mentioned.   I collect those.   When you're "hooked up" again, look at for some of those things that keep me excited about my business.   

We've already discovered one thing we have in common - the ages of our houses and our own ages, which came up when you talked about your "old" house and I told you that my all-time favorite house of ours was built in ..., the year I was born.   You said the same was true of you, which put us very near the same age.   We know that houses and people of a certain age have character and charm and stability that is sometimes not appreciated as it should be.   I'm going to change that for you.  

I'm going to post this in "Advertising a listing" because I have a feeling we're going to work together.




Mary Sheridan423-943-7655  Direct

Johnson City, TN area -including
Jonesborough, Kingsport, Bristol, Elizabethton.   
(Washington, Carter and Sullivan Counties)

Let's talk about what you want and how I can help

Comment balloon 5 commentsMary Sheridan • August 01 2011 01:33PM


Hi Mary - Thanks for posting that. It's always good to see what others are doing and I like your approach a lot - FSBO's can be inherently difficult to deal with, and I think you've shown us a new way. I'll bet you get that listing, too.

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) about 8 years ago

An interesting blog post that I enjoyed reading. Thank you for sharing it!

Posted by John Michailidis, Real Property Management of Sarasota & M (Real Property Management of Sarasota & Manatee) about 8 years ago

I'm sending the blog and the two comments already to the seller with the other info I promised her, as a way of showing how great AR is about attracting attention.   I'll also enclose copies of a couple of posts about listings.   I wish she had her internet access working so this would be simpler.  

Posted by Mary Sheridan, Creative Marketing, Buyer Agency 423-943-7655 (Keller Willliams - 1033 Hamilton Place,Johnson City TN 37604) about 8 years ago

Best of luck turning this for sale by owner around. People who react in an angry manner due so because of a previous unpleasant experience.

Posted by Victor Zuniga (Berkshire Hathaway Home Services California Properties) about 8 years ago

The seller wasn't at all angry.   She sounded like someone I'd like to get to know.   She was just really frustrated with her previous experience with agents.   It hurts us all when people have such bad experiences, so I look forward to showing her a better side of this business.  

Posted by Mary Sheridan, Creative Marketing, Buyer Agency 423-943-7655 (Keller Willliams - 1033 Hamilton Place,Johnson City TN 37604) about 8 years ago