DEAR SELLERS – PLEASE THINK BEFORE YOU CHANGE AGENTS
If your agent has done a good job and it still hasn’t sold, talk about it, reduce the price or do whatever is necessary with the one who has worked for you, rather than lowering the price, raising the commission and giving it to someone else. (This is advice I'd like to give to sellers, and I sometimes even give it to sellers who are talking to me about a listing when I know the previous agent has done a good job.)
Properties in Johnson City, even fairly priced and well-marketed ones don't usually sell quickly in this market.
One of my favorite properties was listed for almost four months and I thoroughly enjoyed working with the very pleasant owners and bragging about the beautiful gardens, the custom features, the nice neighborhood. Although the market analysis showed them that properties in their neighborhood typically stayed on the market for far longer than that, they got discouraged and took it off the market several months ago – partly because they were going to be away for a while.
I had worked hard – even bought a domain name for the neighborhood and had it forwarded to a page on my main site with a lot of information about the subdivision and featuring pictures of the pretty entrance sign and the house , with a link to all the pictures on my listing page. It was everywhere on the internet, and I did more print advertising than I usually do lately.
We had a good number of showings, some near misses and I had one buyer who seemed to fall in love and then decided to do something else.
Owners said they’d come back on the market in the Spring and I was ready to get back to work again, then Mrs. Owner told me they were going to interview other agents. They thought, she said, that someone else might be “hungrier” – I don’t know where they got that idea. She promised me they’d call me after they interviewed others so I could remind them how I worked.
Next thing I knew, she called to tell me they’d already listed with another agent – for six months when I’d had only three initially. When the listing got to MLS three days later, the price had dropped $50,000 and the commission was raised, and there was not a single picture of that lovely property.
I should be a big girl and wipe that listing right out of my hair. There are plenty of others that are as good in some ways, but none that have a garden that special. I wish them well and hope it does sell so they can get on with their lives, but if that agent with the low price gets a quick sale after I worked so hard, I will have a hard time rejoicing with them.