Johnson City TN Home Specialist: DEAR SELLERS - BEFORE YOU CHANGE AGENTS, PLEASE...

DEAR SELLERS - BEFORE YOU CHANGE AGENTS, PLEASE...

DEAR SELLERS – PLEASE THINK BEFORE YOU CHANGE AGENTS

If your agent has done a good job and it still hasn’t sold, talk about it, reduce the price or do whatever is necessary with the one who has worked for you, rather than lowering the price, raising the commission and giving it to someone else.    (This is advice I'd like to give to sellers, and I sometimes even give it to sellers who are talking to me about a listing when I know the previous agent has done a good job.)

Properties in Johnson City, even fairly priced and well-marketed ones don't usually sell quickly in this market.

One of my favorite properties was listed for almost four months and I thoroughly enjoyed working with the very pleasant owners and bragging about the beautiful gardens, the custom features, the nice neighborhood.     Although the market analysis showed them that properties in their neighborhood typically stayed on the market for far longer than that,  they got discouraged and took it off the market several months ago – partly because they were going to be away for a while.    

I had worked hard – even bought a domain name for the neighborhood and had it forwarded to a page on my main site with a lot of information about the subdivision and featuring pictures of the pretty entrance sign and the house , with a link to all the pictures on my listing page.   It was everywhere on the internet, and I did more print advertising than I usually do lately.   

We had a good number of showings, some near misses and I had one buyer who seemed to fall in love and then decided to do something else.   

Owners said they’d come back on the market in the Spring and I was ready to get back to work again, then Mrs. Owner told me they were going to interview other agents.  They thought, she said, that someone else might be “hungrier” – I don’t know where they got that idea.   She promised me they’d call me after they interviewed others so I could remind them how I worked.    

Next thing I knew, she called to tell me they’d already listed with another agent – for six months when I’d had only three initially.    When the listing got to MLS three days later, the price had dropped $50,000 and the commission was raised, and there was not a single picture of that lovely property.     

 

I should be a big girl and wipe that listing right out of my hair.    There are plenty of others that are as good in some ways, but none that have a garden that special.    I wish them well and hope it does sell so they can get on with their lives, but if that agent with the low price gets a quick sale after I worked so hard, I will have a hard time rejoicing with them. 

Mary Sheridan, KELLER WILLIAMS REALTY

Mary Sheridan423-943-7655  Direct
Mary@TNTriCitiesHomes.com
www.TNTriCitiesHomes.com

Johnson City, TN area -including
Jonesborough, Kingsport, Bristol, Elizabethton.   
(Washington, Carter and Sullivan Counties)

Let's talk about what you want and how I can help
.

Comment balloon 7 commentsMary Sheridan • May 04 2011 08:46PM

Comments

Losing the listing hurts , take a deep breath and move on

Posted by Stanley Stepak, Realtor - Avon Lake, Avon, Bay Village, Westlake, (Howard Hanna - Avon Lake, OH) over 8 years ago

Hi Mary - I think you have the right idea - just say "Next" and move on!  (Am sending a virtual hug your way, though, as it is a tough situation when you have worked hard with the sellers!)

Posted by Karen Hawkins, MBA - Langley & Surrey, BC (Royal Pro Real Estate Network) over 8 years ago

Oh Mary I hear you    it  can happen -they view the agent as the issue when it usually comes down to the right price in the first place or the willingness to adjust to what the market is saying after being with you for a bit  Impatience is a horrid thing.

 

Somes they feel they save face by changing  and blaming   move on -there are plenty that value your hard work   I say that in love though I too take my clients personally caring about them and working hard for them. 

Posted by Michele Weselake, Houses for Sale Edmonton Buy/Sell Michele (RE/MAX Real Estate) over 8 years ago

Stan, losing the listing wouldn't hurt if I hadn't done a good job - or if the new agent had put into MLS before three days and had put even a single picture in when it was finally in MLS. 

Posted by Mary Sheridan, Creative Marketing, Buyer Agency 423-943-7655 (Keller Willliams - 1033 Hamilton Place,Johnson City TN 37604) over 8 years ago

Karen, thanks for the sympathy.  I should be tough enough not to need it.

Michelle, I was taken by surprise.  I had a very cordial conversation with the seller just before they gave it to someone else.   She told me how much they appreciated the hard work, etc. 

Similar thing happened to a good friend this weekend also - fairly recent listing she'd worked very hard on.   In this market follks should be more patient.

Posted by Mary Sheridan, Creative Marketing, Buyer Agency 423-943-7655 (Keller Willliams - 1033 Hamilton Place,Johnson City TN 37604) over 8 years ago

Mary, I am so sorry this happened to you. This is totally why I like working with buyers.  Buyers are so happy but sellers are NOT!

Posted by Marchel Peterson, Spring TX Real Estate E-Pro (Results Realty) over 8 years ago

Mary, unfortunately it's happened to all of us at one time or another. Sorry you had to go through that.

Posted by Connie Harvey, Realtor - Nashville TN Real Estate (Pilkerton Realtors) over 8 years ago

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